Typeface emerges from stealth with $65M to bring generative AI to the enterprise

This article discusses the emergence of Typeface, a startup developing an AI-powered dashboard for drafting marketing copy and images, and the potential of generative AI for advertising use cases.

Key takeaways:

1. Typeface has received $65 million in venture equity backing from Lightspeed Venture Partners, GV (Google Ventures), M12 (Microsoft’s Venture Fund) and Menlo Ventures.
2. Typeface attempts to combine generative AI with a brand’s tone, audiences and workflows to create personalized content.
3. There is a growing industry of generative AI startups focused on marketing- and ad-specific applications.

Counter arguments:

1. Generative AI has been shown to make up facts and spout toxic content.
2. Image-generating AI has come under scrutiny for copying elements of the art and photos in its training data without necessarily attributing them.