How to create, release, and share generative AI responsibly

This article discusses a new set of guidelines created by the Partnership on AI (PAI) for the responsible use of AI-generated content.

Key takeaways:

• 10 companies, including OpenAI, TikTok, Adobe, the BBC, and Bumble, have signed up to the new guidelines.
• The guidelines call for transparency and disclosure when people might be interacting with AI-generated content.
• The guidelines include a pact to include ways to tell users when they’re interacting with something that’s been generated by AI.

Counter arguments:

1. Regulation attempting to rein in potential harms relating to generative AI is still lagging behind.
2. Voluntary guidelines and principles rarely work.